Goli Veeraswamy & Sons are one of the Master Weavers turned business personal and had been maintaining 100 looms from past 75 years and selling the manufactured Sarees, Lungies and dress materials in the south and north India.
The founder Goli Veeraswamy born from a poor weaver family become a skilled Master Weaver and later started Goli Veeraswamy & Sons Proprietary firm with the help of his four sons and marketed the produced goods locally and both south and north parts of India and by giving a job opportunities to co-weavers to earn their daily bread.Now they have taken a step ahead to digitalize their business by the innovative thought of the of the current proprietor Goli Neeraja the granddaughter of Goli Veeraswamy to introduce Chirala Hand looms to the global market and making available of the finest and eco and skin friendly clothes to local and international Users.
About Chirala
The Chirala formally known as “KSHIRAPURI” (here the sea looks as white as milk) is situated on Bay of Bengal is renamed as CHIRALA (CHIRA means saree). The Chirala town well connected to the main railway line and NH 5 road line (Kolkata to Chennai). And also there is airline service form Gannavaram (Vijayawada) is far from 110 km. The Chirala area handloom industry is famous since times immemorial for producing variety of fabrics which brought name and fame to the nation as well as to this area. Even before the Industrial revolution taken place in the west, the rural artisan weaver of this area had done marvelous work of producing 7 yards of saree in a match box, which speaks of highest excellence in the art of weaving, unmatched skill and talent of handloom weaver of this area.
During the 13th century the Italian traveler Marcopolo had visited this area and his mentions about flourishment of handloom weaving and exhibition of skills of the weaver in production of finer varieties, reveals the historic evidence about attaining the peak of excellence in weaving skills.The cloth is attracting the consumers in foreign countries. Even though the similar variety of fabric is also being manufactured in the countries like Bangladesh and China. The quality of the fabric being produced in this area will not give any odd smell to the cloth because of the climate and water used during the process of dyeing.
Whereas the cloth is produced at Bangladesh and China is not like at this area (Chirala). The Main manufactured goods here are lungies, dhoties, hand kerchiefs, sarees, dress material etc.
Generally in Chirala cluster the type loom used is fly shuttle loom and this may be equipped additionally with barrel dobby, lattice dobby and jacquard according to the variety of the fabric woven by the weaver. The barrel dobby is used to produce small design with 24 threads of extra warp design on border or at desired place of the fabrics, like dhoties, sarees, shirtings and dress material cloth. The lattice dobby is used to produce designs with 48 threads of extra warp design on sarees and dress materials. The Jacquard is used to weave designs with extra warp or extra weft or both depending on the fabric requirement.